The digital experience of fabric innovation

ART DIRECTION
COPYWRITING
SOCIAL CONTENT

EXPERIENCE FABRIC INNOVATION THROUGH SHORT PRODUCT VIDEOS.

Outlier is a NYC menswear company that makes performance-driven clothing. Their products utilize fabric technology to create verstaile clothing made for the 21st century. The deep science of their material often couldn't completely communicate through the website's still product images before purchasing. To demonstrate the power of the clothing, we produced video shorts on selected core products to finally show the action in real time. 

STILLS , OUTLIER CORE: GRID LINEN TOWEL

OUTLIER CORE: OG FREEWAYS
SOCIAL CUT
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Director: Quinn Gundersen
Producer: Lauren Piven
Art Direction & Writing: Kim Eliot Fung,
Lauren Piven, Sean Hansen
Sound: Quinn Gundersen, Erin Manning

STILLS, OUTLIER CORE: OG FREE WAYS

Art directing for freedom of movement

Jumping, running, and even swimming are all unrestricted actions in Outlier clothing. The editorial direction showcased the fabric's freedom in these activities. We also brought in the founders to provide the inside scoop. Our copywriting focused on Abe's energic telling of product histories while Tyler spoke insightfully on the material. Current customers commented with their praises on the featured products and the curiosity for new customers was piqued for purchasing.

OUTLIER CORE: OG FREEWAYS
SOCIAL STORIES CUT
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Director: Quinn Gundersen
Producer: Lauren Piven
Art Direction & Writing: Kim Eliot Fung, Lauren Piven, Sean Hansen
Sound: Quinn Gundersen, Erin Manning

OUTLIER CORE: NEW WAY SHORTS
YOUTUBE CUT
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Director: Clark Slater
Producer: Lauren Piven
Art Direction & Writing: Kim Eliot Fung, Lauren Piven, Sean Hansen
Sound: Clark Slater, Erin Manning