Technical lifting transforms into powerful storytelling

BRAND IDENTITY
EP PROGRAMMING
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Even total strangers will listen to a great story.

Off the Platform is a podcast about deconstructing experiences in the sport of Weightlifting. Lifting podcasts are obsessed with technical jargon and tactical instruction. But past beginner stages, such knowledge can be tiresome, even boring.  Off the Platform is designed to skim the tactical and go straight to personal storytelling; where the profound narratives and insights are captured.

Symbolizing the blood, sweat and tears

The podcast name refers to the mental and physical training that all lifters do off the platform to ensure a solid performance during competition. After such sessions, there's always a striking visual weight plates scattered all over. This symbol of collected chaos sums up the stream of thoughts, emotions and experiences of training and competing. 

PODCAST ANALYTICS

2000+ TOTAL DOWNLOADS

20 x 5 5* ITUNES RATINGS

350 TOP EPISODE DOWNLOAD

Every competitor has a story

Our episodes featured every level of competitor: from amateurs, to masters aged, to international level athletes and champions. By featuring such a wide breadth of experiences, we produced evocative episodes that were listened to a thousand times over. Our listeners tuned in from barbell clubs all across the country and 17 countries around the world. 

Continuing education for lifters

The episode programming was focused on creating space for informal dialogue, vulnerability and poignant storytelling. As coach and athlete with skin in the game, we could speak what people really wanted to know about: sobering missteps, epic triumphs and the continuous pursuit of personal mastery. This resulted in countless heartfelt reviews, messages and social shares within the community.